Urban Decay Sheer Shame is a very cool-toned, medium plum with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Sheer Shame Vice Lipstick ($17.00 for 0.11 oz.) is described as a "berry [with a Sheer finish]." It's a slightly bright, medium-dark berry-pink with cool undertones and a natural sheen. It had semi-sheer to semi-opaque color payoff; enough color that it will tint the lips but definitely lighter and more stained-like in appearance than a full coverage lipstick. The color lasted for five hours and was neither drying nor hydrating. Too Faced So Berry Sexy (DC, $22.00) is more shimmery (90% similar). Hourglass Liberator (P, $32.00) is darker, warmer (90% similar). Dior Bohemienne (881) (P, $37.00) is more shimmery, lighter, warmer (90% similar). Estee Lauder Sly Ingenue (430) (P, $32.00) is more shimmery, darker (90% similar). NARS Fanny (P, $34.00) is lighter, brighter (90% similar). Colour Pop Maui Wowie (P, $7.00) is less shimmery, lighter (90% similar). Pat McGrath Ultra Vixen (P, $40.00) is warmer (90% similar). Colour Pop Little Snow (LE, $7.00) is less shimmery, darker, warmer (90% similar). Guerlain Mauve Gloves (068) (P, $32.00) is more shimmery, lighter (90% similar). Urban Decay Sheer Shame (DC, $22.00) is brighter, less pigmented (95% similar). MAC Splurge (LE, $25.00) is brighter (95% similar). Colour Pop Treasure Island (P, $7.00) is less shimmery, darker, more muted (85% similar). Givenchy Framboise Velours (315) (P, $36.00) is darker, brighter, warmer (85% similar). Guerlain Black Perfecto (007) (P, $32.00) is lighter, less pigmented (85% similar). Revlon Mauvy Night (P, $8.49) is less shimmery, more muted (85% similar). MAC Mon Coeur (P, $19.00) is less shimmery, warmer (85% similar). Guerlain Plum-brella (070) (P, $32.00) is cooler (85% similar). YSL Rosewood Star (98) (LE, $38.00) is less shimmery, more muted, warmer (85% similar). Tarte Cruisin' (P, $21.00) is darker, more muted (85% similar). Sephora Excellence (07) (P, $13.00) is less shimmery, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.