Urban Decay Sheer Shame is a very cool-toned, medium plum with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Sheer Shame Vice LipstickUrban Decay Sheer Shame Vice Lipstick ($17.00 for 0.11 oz.) is described as a "berry [with a Sheer finish]." It's a slightly bright, medium-dark berry-pink with cool undertones and a natural sheen. It had semi-sheer to semi-opaque color payoff; enough color that it will tint the lips but definitely lighter and more stained-like in appearance than a full coverage lipstick. The color lasted for five hours and was neither drying nor hydrating. Too Faced So Berry Sexy (DC, $22.00) is more shimmery (90% similar). Hourglass Liberator (P, $32.00) is darker, warmer (90% similar). Dior Bohemienne (881) (P, $37.00) is more shimmery, lighter, warmer (90% similar). NARS Fanny (P, $34.00) is lighter, brighter (90% similar). Estee Lauder Sly Ingenue (430) (P, $32.00) is more shimmery, darker (90% similar). ColourPop Maui Wowie (P, $7.00) is less shimmery, lighter (90% similar). Pat McGrath Ultra Vixen (P, $40.00) is warmer (90% similar). ColourPop Little Snow (LE, $7.00) is less shimmery, darker, warmer (90% similar). Guerlain Mauve Gloves (068) (P, $32.00) is more shimmery, lighter (90% similar). MAC Splurge (LE, $25.00) is brighter (95% similar). Urban Decay Sheer Shame (DC, $22.00) is brighter, less pigmented (95% similar). Givenchy Framboise Velours (315) (P, $36.00) is darker, brighter, warmer (85% similar). ColourPop Treasure Island (P, $7.00) is less shimmery, darker, more muted (85% similar). Revlon Mauvy Night (P, $8.49) is less shimmery, more muted (85% similar). Guerlain Black Perfecto (007) (P, $32.00) is lighter, less pigmented (85% similar). MAC Mon Coeur (P, $19.00) is less shimmery, warmer (85% similar). Guerlain Plum-brella (070) (P, $32.00) is cooler (85% similar). YSL Rosewood Star (98) (LE, $38.00) is less shimmery, more muted, warmer (85% similar). Tarte Cruisin' (P, $21.00) is darker, more muted (85% similar). Sephora Excellence (07) (P, $13.00) is less shimmery, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.