Urban Decay Ex-Girlfriend is a moderately warm-toned, medium brown with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Ex-Girlfriend Vice LipstickUrban Decay Ex-Girlfriend Vice Lipstick ($17.00 for 0.11 oz.) is described as a "nude-rose with pink shimmer [with a Sheer finish]." It's a light-medium, peachy-brown with warm undertones and a fine gold shimmer-sheen finish. It had sheer color coverage, which just seemed to darken and warm-up my natural lip color--I expect this will vary a lot from person to person due to the sheerness of it. The color lasted for three hours on me, but it was lightly moisturizing. It seemed to have slightly more pigmentation than the one in the Gwen Stefani release. Urban Decay Ex-Girlfriend (LE, $18.00) is less shimmery, less glossy (95% similar). Tom Ford Beauty Frolic (P, $54.00) is warmer (90% similar). Surratt Beauty Lili Doree (P, $36.00) is more shimmery (95% similar). Chanel Pensive (162) (P, $38.00) is more muted (90% similar). Urban Decay Lovelight (P, $18.00) is more shimmery, darker (90% similar). MAC Soft Talkin' (LE, $20.00) is lighter, warmer (90% similar). Tarte Romantic (LE, $24.00) is cooler (85% similar). MAC Devotional (LE, $20.00) is more shimmery, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.