Tower 28 Fearless, Fire, Magic ShineOn Jelly Lip Glosses Reviews & Swatches

1 of 8
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss
Tower 28 Fearless ShineOn Jelly Lip Gloss

Fearless

Tower 28 Fearless ShineOn Jelly Lip Gloss ($14.00 for 0.13 oz.) is a muted, medium-dark berry with subtle, cool undertones and a jelly-like finish with lots of shine. It had sheer color coverage, which was as described, that applied fairly evenly across my lips but settled very slightly into my deeper lip lines–not noticeable in person, though. The texture was lightweight, smooth, and substantial, so it felt a bit more gel-like in that respect, but it wasn’t thick or tacky. It lasted for two hours but was hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Possible Dupes
These are likely to be very similar shades based on our duping algorithm.

Formula Overview

$14.00/0.13 oz. - $107.69 Per Ounce

The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "touch of juicy translucent color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.

The coverage was mostly sheer with most shades applying evenly and smoothly without settling noticeably into lip lines. They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.

Browse all of our Tower 28 ShineOn Jelly Lip Gloss swatches.

Ingredients

Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Fearless

PPermanent. $14.00.
B+
B+
9
Product
10
Pigmentation
8.5
Texture
6.5
Longevity
5
Application
87%
Total
1 of 8
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss
Tower 28 Fire ShineOn Jelly Lip Gloss

Fire

Tower 28 Fire ShineOn Jelly Lip Gloss ($14.00 for 0.13 oz.) is a brighter, medium orange with moderate, warm undertones and a jelly-like finish. It had sheer to semi-sheer pigmentation that applied evenly across my lips and didn’t emphasize my lip lines noticeably. The texture was smooth, spreadable, and lightweight without being tacky or too thin, so it was comfortable and plush to wear. It wore well for two hours, so it was shorter-wearing, but it was very moisturizing over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$14.00/0.13 oz. - $107.69 Per Ounce

The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "touch of juicy translucent color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.

The coverage was mostly sheer with most shades applying evenly and smoothly without settling noticeably into lip lines. They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.

Browse all of our Tower 28 ShineOn Jelly Lip Gloss swatches.

Ingredients

Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Fire

PPermanent. $14.00.
B+
B+
9
Product
10
Pigmentation
9
Texture
6.5
Longevity
5
Application
88%
Total
1 of 8
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss
Tower 28 Magic ShineOn Jelly Lip Gloss

Magic

Tower 28 Magic ShineOn Jelly Lip Gloss ($14.00 for 0.13 oz.) has more of a transparent base with flecks of white gold shimmer and micro-sparkle paired with a high-shine finish. The gloss had a smooth, non-sticky consistency that was light-medium in thickness but comfortable and lightweight to wear. The product had good dispersion of the shimmer/sparkle that delivered sheer to semi-sheer “coverage” overall. It stayed on well for two hours and felt hydrating while worn.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$14.00/0.13 oz. - $107.69 Per Ounce

The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "touch of juicy translucent color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.

The coverage was mostly sheer with most shades applying evenly and smoothly without settling noticeably into lip lines. They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.

Browse all of our Tower 28 ShineOn Jelly Lip Gloss swatches.

Ingredients

Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Magic

PPermanent. $14.00.
A-
A-
9.5
Product
10
Pigmentation
9.5
Texture
6.5
Longevity
5
Application
90%
Total

One Comment

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!