Tower 28 Magic is a moderately warm-toned, very light gold with a pearl finish. It is a permanent lipgloss that retails for $14.00 and contains 0.13 oz.
Tower 28 Magic ShineOn Jelly Lip GlossTower 28 Magic ShineOn Jelly Lip Gloss ($14.00 for 0.13 oz.) has more of a transparent base with flecks of white gold shimmer and micro-sparkle paired with a high-shine finish. The gloss had a smooth, non-sticky consistency that was light-medium in thickness but comfortable and lightweight to wear. The product had good dispersion of the shimmer/sparkle that delivered sheer to semi-sheer "coverage" overall. It stayed on well for two hours and felt hydrating while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This lip jelly, which has the shine of a gloss, the comfort of a balm, and a touch of juicy translucent color, uses a unique blend of five nurturing oils to soothe and protect lips from drying and peeling.
Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.