Pat McGrath Secret Lover LUST Lip Gloss ($28.00 for 0.15 oz.) is a medium-dark plum with subtle, warm undertones and golden shimmer throughout a cream-like finish. The consistency was smooth, gel-like, which gave it a plusher, more cushion-y feel, and felt non-sticky. It had nearly opaque pigmentation--as described--that covered my lips evenly and smoothed out most of my lip lines. It wore well for five hours and was moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.