Tower 28 Coconut & Oat ShineOn Milky Lip Jelly Glosses Reviews & Swatches
Coconut
Tower 28 Coconut ShineOn Milky Jelly Lip Gloss ($14.00 for 0.13 oz.) is a brighter, peony pink with moderate, warm undertones and a milky, cream finish with moderate shine. It had semi-sheer color coverage in a single layer, which applied evenly on my lips, though there was a smidgen of product that settled into my lip lines–it wasn’t noticeable from a normal viewing distance.
The texture was smooth, more like a gel-like cream, so it had substance and some thickness but it wasn’t heavy or tacky. It wore well for two hours and felt hydrating over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Tarte Myth (LE, $20.00) is less shimmery, more pigmented (90% similar).
- ColourPop Feedback (DC, $10.00) is darker, more pigmented, cooler (85% similar).
- Fenty Beauty Cheeky (LE, $21.00) is more shimmery, darker, warmer (85% similar).
- Lisa Eldridge Go Lightly (P, $25.00) is darker, more pigmented (85% similar).
- ColourPop Bobbidi (LE, $10.00) is less shimmery, more pigmented, warmer (90% similar).
- Urban Decay Snitch (P, $20.00) is less shimmery, darker, more pigmented (80% similar).
- Lisa Eldridge Blush (P, $25.00) is less shimmery, darker, more pigmented (80% similar).
- Chanel Poppea (794) (LE, $30.00) is less shimmery, darker, more pigmented (80% similar).
- NARS Rapture (LE, $26.00) is less shimmery, darker, more pigmented (80% similar).
Formula Overview
$14.00/0.13 oz. - $107.69 Per Ounce
The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "wash of milky color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.
The coverage ranged from semi-sheer to medium, but the upside was that they went on evenly and comfortably. Most of the shades seemed to soften my lip lines rather than settle into them, which can be an issue with milkier finishes.
They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.
Browse all of our Tower 28 ShineOn Milky Jelly Lip Gloss swatches.
Ingredients
Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Coconut
PPermanent. $14.00.
Oat
Tower 28 Oat ShineOn Milky Jelly Lip Gloss ($14.00 for 0.13 oz.) is a medium-dark, pink-peach with moderate, warm undertones and a milky, cream finish with moderate shine. It had semi-sheer color payoff in a single stroke, which applied fairly evenly but settled noticeably into my lip lines. It was the lightest and milkiest shade in the range that I tried, and it applied the least-flattering (though not a total surprise).
The gloss had a smooth, lightweight consistency that was slightly thicker (but not tacky or goopy!), so it felt plush and comfortable while on. It stayed on well for two hours and felt moisturizing while worn.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NARS Playin' Around (LE, $26.00) is more pigmented, warmer (90% similar).
- ColourPop La Jolla (P, $8.00) is lighter (90% similar).
- ColourPop Just Cuddle (P, $8.00) is warmer (90% similar).
- Marc Jacobs Beauty Sugar Sugar (312) (PiP, $29.00) is lighter (85% similar).
- Marc Jacobs Beauty Skin Deep (344) (P, $29.00) is more pigmented, cooler (85% similar).
- Bite Beauty Flat White (LE, $22.00) is more shimmery, lighter, more pigmented (85% similar).
- KKW Beauty Super Nude (LE, $18.00) is more shimmery, lighter, warmer (85% similar).
- NARS Unlaced (P, $26.00) is more pigmented, cooler (85% similar).
- MAC Coral of the Wild (LE, $21.00) is more shimmery, more pigmented, warmer (85% similar).
- MAC C-Thru (P, $21.00) is more shimmery, lighter (85% similar).
Formula Overview
$14.00/0.13 oz. - $107.69 Per Ounce
The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "wash of milky color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.
The coverage ranged from semi-sheer to medium, but the upside was that they went on evenly and comfortably. Most of the shades seemed to soften my lip lines rather than settle into them, which can be an issue with milkier finishes.
They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.
Browse all of our Tower 28 ShineOn Milky Jelly Lip Gloss swatches.
Ingredients
Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I love Coconut! Just enough color to “pink up” my lips, yet light enough coverage that if I get some slight smudging under my mask, it won’t be anything extreme or joker looking.