Tower 28 ShineOn Milky Jelly Lip Gloss is a lipgloss that retails for $14.00 and contains 0.13 oz. ($107.69 per ounce). There are 4 shades in our database.
The formula is supposed to have the "shine of a gloss" with the "comfort of a balm" and a "wash of milky color." It has a smooth, non-sticky texture that has more of a cream-gel like feel, as there was a more substantial, slightly thicker consistency but it wasn't heavy to wear.
The coverage ranged from semi-sheer to medium, but the upside was that they went on evenly and comfortably. Most of the shades seemed to soften my lip lines rather than settle into them, which can be an issue with milkier finishes.
They lasted between two and three hours and were hydrating over time. It had a creamy, sweet and lightly fruity scent--almost reminded me of salt water taffy in some sort of fruit flavor.
Meet the alternative milk of lip gloss: It has the shine of a gloss but the comfort of a balm with a wash of milky color. It‘s formulated with a unique blend of five nourishing oils to soothe and protect lips from drying and peeling for everything you want in a gloss with none of the hang-ups.