Tower 28 Oat is a moderately warm-toned, light peach with a cream finish. It is a permanent lipgloss that retails for $14.00 and contains 0.13 oz.
Tower 28 Oat ShineOn Milky Jelly Lip Gloss ($14.00 for 0.13 oz.) is a medium-dark, pink-peach with moderate, warm undertones and a milky, cream finish with moderate shine. It had semi-sheer color payoff in a single stroke, which applied fairly evenly but settled noticeably into my lip lines. It was the lightest and milkiest shade in the range that I tried, and it applied the least-flattering (though not a total surprise).
The gloss had a smooth, lightweight consistency that was slightly thicker (but not tacky or goopy!), so it felt plush and comfortable while on. It stayed on well for two hours and felt moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Meet the alternative milk of lip gloss: It has the shine of a gloss but the comfort of a balm with a wash of milky color. It‘s formulated with a unique blend of five nourishing oils to soothe and protect lips from drying and peeling for everything you want in a gloss with none of the hang-ups.
Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.