Wet 'n' Wild Bikini Contest is a very warm-toned, medium-dark brown with a luminous finish. It is a permanent bronzer that retails for $4.99 and contains 0.38 oz.
Wet 'n' Wild Bikini Contest Color Icon Bronzer ($3.99 for 0.46 oz.) is a medium-dark, orange-toned tan with a soft, champagne shimmer-sheen finish. MAC Hibiscus Kiss Bronzer is more orange. Burberry Copper Glow is slightly warmer. MAC Lush Light Bronze is slightly browner. MAC Refined Golden is darker. Burberry Copper Glow is more golden. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.