Wet 'n' Wild What Shady Beaches is a very warm-toned, light-medium brown with a satin finish. It is a permanent bronzer that retails for $4.99 and contains 0.38 oz.
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Wet 'n' Wild What Shady Beaches Color Icon Bronzer ($4.99 for 0.38 oz.) is a medium-dark, coppery brown with warm, orange undertones and a satin finish. It had good color payoff in a single layer, which was buildable to full coverage with less than half of a layer more. The texture was denser, though smooth and definitely in that "gel-powder" family--almost like a cream but still velvety and more powder-like when the product was applied to skin. I would recommend using a denser brush, though, as more feathery brushes did not pick up product as well. The bronzer adhered evenly to my cheeks and blended out nicely. It wore well for eight and a half hours on me before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.
Caprylic/Capric Triglyceride, Boron Nitride, Microcrystalline Cellulose, Silica, Magnesium Myristate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Dimethicone, Synthetic Fluorphlogopite, Lauroyl Lysine, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Water/Eau, o-Cymen-5-ol, Triethoxycaprylylsilane, Tin Oxide, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891.