Color Icon Bronzer

Wet 'n' Wild

Wet 'n' Wild Color Icon Bronzer is a bronzer that retails for $4.99 and contains 0.38 oz. ($13.13 per ounce). There are 9 shades in our database, which you can select from in the View a Shade dropdown menu below.

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Editor's Review

The formula was more like a cream-powder hybrid, as the powder had a lot of slip and felt very smooth to the touch without being powdery, and it was on the denser side. It applied best with a circular, small-to-medium buffer brush or an otherwise moderately dense brush as it picked up product more evenly and dispersed it well. The product had medium to opaque coverage, depending on the shade, but they were buildable if they were not opaque in one layer. They blended out fairly well, but they can be tricky to blend over damp foundation--they seemed more reactive to residual moisture/oiliness on the skin compared to the average powder bronzer. I'd recommend lightly dusting translucent powder over your complexion products if they do not dry down to a semi-matte or matte finish.

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Top Dupes
View all Dupes

Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!

Sunrise Waves

PPermanent. $38.00/0.25 oz.
95% Similar


PPermanent. $41.00/1.7 oz.
95% Similar

What Shady Beaches

PPermanent. $4.99/0.38 oz.
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PPermanent. $2.99/0.17 oz.
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Craving (Right)

PiPPermanent in Palette.
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Incandescent Strobe Light

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Best Performers

Here are Editor's Recommended shade(s), which are products that really resonate with the editor on a personal level. (Learn more from our Review FAQ.)

Claims / Ingredients

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.

Reader Reviews

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Based on 2 Reviews, 19 Quick Reviews

The Good: Great Value (13), Blendable (11), Easy To Apply (10), Smooth (8), Buttery (4), Long-wearing (3), Creamy (2), Travel-friendly (2)

The In-Between: Buildable (9), Natural (9), Luminous (7), Sheer (5), Highly Pigmented (2), Scented (1)

The Bad: Powdery (5), Chalky (1), Hard To Blend (1), Emphasizes Pores (1), Fades (1)

2 Written Reviews

By Camille 3 years ago.

I've had this for a long time and generally not bothered with it since I have several different types of Guerlain Meteorites. But I was in a hurry one day and used this as a finishing powder instead, on top of Innisfree Long Wear in 21. Then I went to my doctor appointment and my doctor, who I've been seeing for three years and who never makes personal remarks, told me how nice I looked that day. So now, obvs, it's in my rotation, and I'm happy with how it looks. It might be that it works best with a sheer foundation like a BB cushion. It gives me a nice natural glow with at least a six hour lifespan and doesn't accentuate my pores.

1 out of 1 user found this review helpful.
Tags: sheer, smooth, easy-to-apply, luminous, natural, great-value
Skin Type: Normal-to-Oily - Skin Tone: Light Medium - Undertone: Olive

By Jennifer 5 years ago.

The formula of this is really soft and buttery, and it applies nicely with a brush. However, it is just too light for me to use as a highlighter with my medium skintone. I am currently using it as a browbone highlight, since I don't like a shimmer or frost there - I will never run out! I've also seen others use this as an underage setting powder for concealer, and I find it horrendous for that purpose. With a brush, it emphasizes pores I didn't even know I had there, and with a damp Beauty Blender, it looks cakey and powdery. I do think this is a good quality product for fair - light skintones, but if you are deeper, it might not work.

1 out of 1 user found this review helpful.
Tags: buildable, buttery, creamy, smooth, blendable, easy-to-apply, emphasizes-pores, luminous, natural, great-value
Skin Type: Combination - Skin Tone: Medium - Undertone: Olive