Wet 'n' Wild Color Icon Bronzer is a bronzer that retails for $4.99 and contains 0.38 oz. ($13.13 per ounce). There are 9 shades in our database.
The formula was more like a cream-powder hybrid, as the powder had a lot of slip and felt very smooth to the touch without being powdery, and it was on the denser side. It applied best with a circular, small-to-medium buffer brush or an otherwise moderately dense brush as it picked up product more evenly and dispersed it well. The product had medium to opaque coverage, depending on the shade, but they were buildable if they were not opaque in one layer. They blended out fairly well, but they can be tricky to blend over damp foundation--they seemed more reactive to residual moisture/oiliness on the skin compared to the average powder bronzer. I'd recommend lightly dusting translucent powder over your complexion products if they do not dry down to a semi-matte or matte finish.
Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.