Urban Decay Safe Word is a slightly warm-toned, medium-dark beige with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Jump to a particular section if you know what information you're looking for!
Urban Decay Safe Word Vice Lipstick ($17.00 for 0.11 oz.) is described as a "neutral nude-pink [with a Comfort Matte finish]." It's a light-medium, rosy beige with warm undertones and a satin finish. It had opaque pigmentation with a very creamy, smooth texture that applied easily and seemed to develop a dewier finish as it sat on the lips (after a minute). The texture was comfortable to wear and lightly hydrating. over the four hours it lasted, but some of the color separates into lip lines as it wears away. Tarte Rum Punch (P, $21.00) is darker, brighter (95% similar). MAC Clouds in My Coffee (DC, $21.00) is lighter, warmer (95% similar). MAC LarLarLee (LE, $20.00) is lighter, less glossy (90% similar). Colour Pop Choker (LE, $6.00) is lighter, warmer (90% similar). Too Faced Topless (DC, $22.00) is lighter, warmer (90% similar). MAC To the Future (P, $18.00) is cooler (90% similar). Too Faced When In Doubt (P, $22.00) is warmer, less glossy (90% similar). Burberry Dusty Pink (406) (P, $35.00) is cooler (85% similar). Colour Pop Oh Snap (P, $6.00) is less shimmery, lighter, brighter (85% similar). Tom Ford Beauty Blush Nude (P, $55.00) is lighter (85% similar). Bite Beauty Retsina (DC, $24.00) is lighter (85% similar). NYX Spirit (P, $6.00) is lighter (85% similar). Tom Ford Beauty Katherine (LE, $36.00) is darker (85% similar). MAC Doe (DC, $21.00) is warmer (85% similar). Colour Pop Aquarius (P, $6.00) is darker, warmer (85% similar). Urban Decay Abstract (LE, $18.00) is darker, warmer (85% similar). Colour Pop Third Eye (P, $7.00) is less glossy (85% similar). Too Faced Child Star (P, $21.00) is lighter, less glossy (85% similar). Colour Pop Magic Wand (P, $7.00) is darker, warmer (80% similar). Too Faced Sorry Not Sorry (P, $22.00) is warmer, less glossy (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.