Safe Word

Urban Decay Safe Word Vice Lipstick ($17.00 for 0.11 oz.) is described as a "neutral nude-pink [with a Comfort Matte finish]." It's a light-medium, rosy beige with warm undertones and a satin finish. It had opaque pigmentation with a very creamy, smooth texture that applied easily and seemed to develop a dewier finish as it sat on the lips (after a minute). The texture was comfortable to wear and lightly hydrating. over the four hours it lasted, but some of the color separates into lip lines as it wears away. Tarte Rum Punch (P, $21.00) is darker, brighter (95% similar). MAC Clouds in My Coffee (DC, $21.00) is lighter, warmer (95% similar). MAC LarLarLee (LE, $19.00) is lighter, less glossy (90% similar). Bobbi Brown Almost Bare (P, $40.00) is warmer (90% similar). ColourPop Choker (LE, $7.00) is lighter, warmer (90% similar). Too Faced Topless (DC, $22.00) is lighter, warmer (90% similar). MAC To the Future (P, $18.00) is cooler (90% similar). Too Faced When In Doubt (P, $22.00) is warmer, less glossy (90% similar). NYX Spirit (P, $6.00) is lighter (85% similar). Tom Ford Beauty Katherine (LE, $36.00) is darker (85% similar). Burberry Dusty Pink (406) (P, $35.00) is cooler (85% similar). ColourPop Oh Snap (P, $7.00) is less shimmery, lighter, brighter (85% similar). Bite Beauty Retsina (DC, $24.00) is lighter (85% similar). Tom Ford Beauty Blush Nude (P, $57.00) is lighter (85% similar). Too Faced Child Star (P, $21.00) is lighter, less glossy (85% similar). ColourPop Aquarius (P, $7.00) is darker, warmer (85% similar). MAC Doe (DC, $21.00) is warmer (85% similar). Urban Decay Abstract (LE, $18.00) is darker, warmer (85% similar). ColourPop Third Eye (P, $7.00) is less glossy (85% similar). ColourPop Magic Wand (P, $7.00) is darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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