Gwen knows how to rock a bold lip. Luckily, she was game to get down and dirty with us to mix her perfect shades and ideal textures. She’s worn every lip color in the book, and these are her must-haves. The lineup: eight NEW shades (including two exclusives you can only find here)—from a bright red matte to a shimmering sheer nude and a creamy deep fuchsia. This collection includes our first-ever shade in a finish we’ve dubbed Mega Matte—a super-intense matte that lays down a lot of color in one coat. Every shade features our proprietary Pigment Infusion System™—for a super-creamy texture, rich payout and superior color dispersion.