Urban Decay Omen is a very cool-toned, light purple with a frost finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Omen is described as a "bright metallic purple with blue shift." It's a brightened, lavender purple with a frosted sheen. It had good pigmentation with a soft, blendable texture that was easy to work with and lasted for eight hours before fading. Sugarpill Strangeling (P, $13.00) is cooler (90% similar). theBalm #33 (P, $6.50) is less shimmery (95% similar). BH Cosmetics Foil Eyes #10 (PiP, ) is less shimmery, darker, more muted (85% similar). Stila Vivid Amethyst (P, $24.00) is darker, warmer (90% similar). Anastasia Iridescent Purple (P, $12.00) is darker, more muted, warmer (90% similar). Wet 'n' Wild VI Purple #8 (PiP, ) is less shimmery, darker (90% similar). Illamasqua Trance (LE, ) is less shimmery (90% similar). Urban Decay Flash (P, $19.00) is less shimmery, darker (90% similar). Viseart Violet (PiP, ) is darker (95% similar). Makeup Geek Caitlin Rose (P, $9.99) is darker, cooler (80% similar). BH Cosmetics Club Tropicana #15 (LE, ) is less shimmery, warmer (85% similar). Makeup Geek Pop Culture (DC, $6.00) is less shimmery, darker, cooler (85% similar). ColourPop Rest More (P, $6.00) is darker (80% similar). Guerlain Two VIP #1 (LE, ) is darker, warmer (90% similar). Fenty Beauty Poolside (PiP, $36.00) is less shimmery (90% similar). Clionadh Royalty (P, $12.50) is more shimmery, darker, warmer (85% similar). Fenty Beauty February (LE, ) is less shimmery, darker, more muted (85% similar). theBalm A2 (LE, $16.00) is darker (90% similar). Sephora 1980's (LE, ) is less shimmery, warmer (85% similar). Wet 'n' Wild Hasta La Costa Baby #3 (LE, ) is less shimmery, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.