Tom Ford Beauty Purple Reign is a very cool-toned, medium-dark purple with a satin finish. It is a limited edition eyeshadow that retails for $36.00 and contains 0.04 oz.
Tom Ford Beauty Purple Reign Private Shadow ($36.00 for 0.04 oz.) is a medium-dark purple with cool undertones and a pearly sheen. It had good color coverage, though it wasn't opaque and was hard to build up without a primer underneath it. The texture was soft to the touch but was a bit thin, so I felt like it often lost some vibrancy when blended and worked with on the lid. This shade stayed on well for seven hours before fading on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Tom Ford Private Eyes come in a wardrobe of thirty decadent shades. They feature five distinct finishes—suede, ultra-suede, paillette, vinyl, and sateen—and the color, style, and perspective that define the Tom Ford look. Encased in luxurious, clutch-sized mirrored compacts, each single shadow—from demure nude to unabashed bold—becomes a discrete expression of unadulterated color. These highly pigmented shades are long-wearing and resist creasing for a flawlessly polished look that lasts.