Eyeshadow

Urban Decay

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Urban Decay Eyeshadow
Urban Decay Eyeshadow
Urban Decay Eyeshadow
Urban Decay Eyeshadow
Urban Decay Eyeshadow
Urban Decay Eyeshadow

Urban Decay Eyeshadow is an eyeshadow that retails for $19.00 and contains 0.05 oz. ($380.00 per ounce). There are 646 shades in our database, which you can select from in the View a Shade dropdown menu below.

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Shades

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Editor's Review

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

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Top Dupes
View all Dupes

Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!

Blurry Green #2

PiPPermanent in Palette.
100% Similar

Champs

PiPPermanent in Palette. $4.50/0.05 oz.
100% Similar

Fauna

PiPPermanent in Palette. $9.99
100% Similar

#24

PPermanent. $6.50/0.12 oz.
100% Similar

Ombre Nudes #1

PiPPermanent in Palette.
100% Similar

Boss

PiPPermanent in Palette.
100% Similar
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Claims / Ingredients

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

Reader Reviews

Rate It
5 Stars
271
4 Stars
218
3 Stars
79
2 Stars
27
1 Stars
11

Based on 58 Reviews, 548 Quick Reviews

The Good: Blendable (328), Easy To Apply (285), Smooth (259), Long-wearing (238), Buttery (185), Crease-resistant (108), Great Value (107), Travel-friendly (81), Creamy (44)

The In-Between: Highly Pigmented (257), Buildable (176), Sheer (54), Luminous (7), Natural (1)

The Bad: Fall Out (102), Powdery (95), Fades (39), Hard To Apply (31), Chalky (27), Hard To Blend (24), Creases (15), Too Little Product (4), Emphasizes Pores (1)

58 Written Reviews

By Mariella 5 months ago.

This shadow was a very happy surprise in the Game of Thrones palette. I thought it would be too warm, too orange/apricot toned for me but it's anything "but" - it's so flattering, brightening and it is of such good quality. It works with just about any of my "go to" shadow looks for day/work and is just all around a fantastic colour. I so wish it would get re-released as a single (even with a different name) because for me, it's just such a workhorse colour.

Tags: highly-pigmented, buttery, creamy, smooth, blendable, easy-to-apply, crease-resistant, long-wearing, great-value
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By Mariella 5 months ago.

I tend to shy away from red-toned eyeshadows because some reds and pinks look awful - unnatural and like I'm having a severe allergic reaction - but this one is a beauty. The shadow itself has a wonderful texture - so smooth and so blendable - and pigmentation is fantastic. I still feel a bit self-conscious wearing this shade but that's just me trying to get used to something a bit different. It's a lovely shadow especially for the fall months.

Tags: highly-pigmented, buttery, creamy, smooth, blendable, easy-to-apply, crease-resistant, long-wearing, great-value
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By Therese Delgado 6 months ago.

The shade Baja from Urban Decay’s Born to Run palette is incredibly pigmented and buttery smooth. It’s a vibrant orange color that is the same color in the pan as it is on the lid. The only thing that’s a possible negative about this shadow is that it is very pigmented. Blending it out can be a challenge if you put too much shadow on the lid. Other than that, it’s great. Beautiful color, beautiful formula.

Tags: highly-pigmented, buttery, smooth, easy-to-apply, hard-to-blend, long-wearing
Skin Type: Normal - Skin Tone: Light - Undertone: Olive

By angela 8 months ago.

I use this shade to highlight the inner corner of my eyes, however, I find it to flat to be a good highlight shade. So usually I apply it over a sticky base (light, creamy eye pencil) so it shows up brighter. I also tried it as a base shade after eye primer, but it really emphasizes the skin texture and gives me a reptile, flaky look.

Tags: highly-pigmented, buttery, blendable, easy-to-apply
Skin Type: Combination - Skin Tone: Light Plus - Undertone: Yellow

By Kelly 8 months ago.

This rich brown is quickly becoming a staple. I wear it by itself or blend it with Weirwood Leaves.

Tags: highly-pigmented, smooth, easy-to-apply, crease-resistant
Skin Tone: Very Light - Undertone: Peach

By Kelly 8 months ago.

I love this deep burgundy on my green eyes! Silky smooth texture too.

Tags: highly-pigmented, smooth, easy-to-apply, crease-resistant
Skin Tone: Very Light - Undertone: Peach

By hollytriedit 10 months ago.

I expected this duochrome to perform like Urban Decay's permanent duochrome Fireball. It didn't. It was chalky and clumpy. I ended up mixing it with a highlighter to smooth out the texture.

Tags: sheer, chalky, hard-to-blend
Skin Type: Normal-to-Oily - Skin Tone: Light - Undertone: Neutral

By Jennifer 2 years ago.

I use dark shadows like this as eyeliner and this is possibly the best performing one I own. It stays put like magic.

Tags: easy-to-apply, long-wearing
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Peach

By Sky 2 years ago.

Blackest black there is! This is so pigmented so go in with a light hand! But this is very expensive for one meesly eyeshadow. If you already have a good black I wouldn't say you need this.

Tags: highly-pigmented, creamy, blendable, easy-to-apply, crease-resistant, fall-out, long-wearing, too-little-product
Skin Tone: Light - Undertone: Neutral

By mari 2 years ago.

It's such a flakey shadow. Really a flop.

Tags: sheer, powdery, hard-to-apply, creases, fades, fall-out
Skin Tone: Light - Undertone: Neutral

By Meli 2 years ago.

Let's just say it's sheer enough to be useful as a setting powder, and with an aggressive hand can brighter your other products. But on its own it's just straight chalk. Applied alone It blows away while you're looking at it. Applied with primer it dissolves and leaves a sunscreeny cast. It's been repurposed and is a useful addition to the leanne palette but this is not the white/eggshell color you're looking for.

Tags: sheer, chalky, hard-to-apply, fades
Skin Tone: Light Medium - Undertone: Olive

By Meli 2 years ago.

An excellent all around shading color that I got in a versatile matte palette (which is not very travel friendly due to extreme fall out/in/about). I'm not picky about eyeshadows and wear time, as long as it blends well and plays well with my primer. Which this does. Check. This is a perfect 1-2 shades darker than my skin tone for a deeper eyeshadow base, nose shading, contouring. It plays well with other colors, and I would get it again even as a single for its versatility.

Tags: powdery, smooth, blendable, easy-to-apply, great-value
Skin Tone: Light Medium - Undertone: Olive

By Hope 2 years ago.

Phenomenal orange, highly pigmented, easy to blend and no fall-out.

Tags: highly-pigmented, creamy, smooth, blendable, easy-to-apply
Skin Type: Combination - Skin Tone: Light Medium - Undertone: Yellow
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By DANIELLE 2 years ago.

A wonderful lid shade - prone to some fall-out. I make sure to do my eye makeup before doing any foundation, etc.

Tags: buildable, powdery, easy-to-apply, crease-resistant, long-wearing, great-value
Skin Tone: Lightest

By Mariella 2 years ago.

Dirtysweet is such a wonderful lid colour for me. I have about 5 or 6 of the listed dupes and while they're all nice shadows, none of them is quite as nice on me as Dirtysweet. It's a pretty light bronzed gold shade with a glow-y finish. I know that the Naked Smoky palette wasn't very well received but it's a palette I really love using and this colour - which I love on the mobile lid with some dark liner for an easy but flattering look - makes me glad I purchased the palette.

Tags: highly-pigmented, buttery, creamy, smooth, blendable, easy-to-apply, crease-resistant, great-value, travel-friendly
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By Marlee 2 years ago.

I adore this shadow. The shift is subtle, but in that kind of fairy-like, ethereal way. I like applying it wet on top of a matte lavender shade for maximum duochrome goodness.

Tags: smooth, long-wearing
Skin Type: Combination - Skin Tone: Lightest - Undertone: Neutral

By Rebecca 2 years ago.

On the whole I really enjoy Urban Decay's eyeshadow formula. I find them easy to work with, long-lasting, and the range of colours is great. I would appreciate being able to buy their shadows in a single refill pan, but I don't mind having the single compacts as the packaging is nice enough. I find Free Love to be a little more sheer than some of their other shimmer shades, but I tend to use it over the top of other shadows to add a bit of something extra.

Tags: buildable, sheer, blendable, easy-to-apply
Skin Type: Very Dry - Skin Tone: Very Light - Undertone: Yellow

By Rebecca 2 years ago.

On the whole I really enjoy Urban Decay's eyeshadow formula. I find them easy to work with, long-lasting, and the range of colours is great. I would appreciate being able to buy their shadows in a single refill pan, but I don't mind having the single compacts as the packaging is nice enough. I really love warm, rich eyeshadow colours and Spike is no exception. I find it easy to blend, and easy to build a look around - very versatile.

Tags: highly-pigmented, buttery, blendable, easy-to-apply, long-wearing
Skin Type: Very Dry - Skin Tone: Very Light - Undertone: Yellow

By Rebecca 2 years ago.

On the whole I really enjoy Urban Decay's eyeshadow formula. I find them easy to work with, long-lasting, and the range of colours is great. I would appreciate being able to buy their shadows in a single refill pan, but I don't mind having the single compacts as the packaging is nice enough. I use ABC Gum as an all-over base shade every single day, have done for a few months with no sign of hitting pan. Would recommend to anyone, especially those with a fair skintone like myself.

Tags: highly-pigmented, buttery, blendable, easy-to-apply, long-wearing, great-value
Skin Type: Very Dry - Skin Tone: Very Light - Undertone: Yellow

By M 3 years ago.

My favorite \"black\" ... to me it is the darkest black-brown. I use it with a wet brush as an eyeliner. As it wears down and blends in during the day, it reads brown smudge, not \"gray\" smudge. This is very desirable to me. Reminds me of old favorite Bare Minerals \"Retro\" liner-shadow... brown-black is much more flattering on my warm/neutral skin than cool grey-black. Wish it came in a single. I wear it with black mascara. I use it as brow powder for a bolder brow look.

Tags: highly-pigmented, smooth, easy-to-apply
Skin Type: Normal - Skin Tone: Light Medium - Undertone: Yellow

By Diane 3 years ago.

The best eyeshadow color ever, but it doesn't come as a single.

Tags: buildable, buttery, smooth, blendable, easy-to-apply, crease-resistant, long-wearing

By M 3 years ago.

This is a very odd formulation. Purchased Jan 2018 and the ingredients have changed. Incredible performance in every way... Except it literally cannot build, anywhere. It's so slippery (dry) that you can only get one level of pigmentation. This can be great for certain looks, but a deal breaker for building depth. Otherwise incredible, and yes, it's closest dupe is probably ABH love letter, with this being more vibrant and slightly less cool.

1 out of 1 user found this review helpful.
Tags: sheer, powdery, smooth, blendable
Skin Type: Oily - Skin Tone: Very Light - Undertone: Pink

By Seraphine 3 years ago.

I find this color to be a bit chalky and difficult to use as an eyeshadow on its own. However, it works pretty well as a base color over primer, and makes a smooth canvas for other colors to go on top of it. So I do use it every day in this capacity.

Tags: sheer, chalky
Skin Type: Combination - Skin Tone: Light - Undertone: Neutral

By Mariella 3 years ago.

I missed out on MAC's Fresh Flare (in their very first Pro Longwear eyeshadow release) and really regretted it. Kush is a very similar colour - a beautiful clear green that is bright but still very wearable. I can tone this down for work or just for my more subdued style by pairing it with mid-toned brown shades like MAC Wedge or UD Naked or Buck and end up with a look that, for me, is a bit different and more colourful than my usual eye looks but still within my comfort zone. I have this in one of UD's larger palettes (BOS 3, maybe) so it's not the most travel friendly but that's not a big deal to me.

Tags: buildable, smooth, blendable, easy-to-apply, crease-resistant, long-wearing
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By shin 3 years ago.

This has been my quintessential matte black shadow for years. I use it to supplement my eyeliner to create a smudged look. I also use it to fill in my (black) brows. It's pigmented, has staying power, and a little goes a very long way!

Tags: buildable, highly-pigmented, smooth, easy-to-apply, long-wearing, great-value, travel-friendly
Skin Type: Normal-to-Oily - Skin Tone: Light Plus - Undertone: Neutral