Urban Decay Alien is a slightly warm-toned, medium pink with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Alien is described as a "pink-peach with golden shift." It's a light-medium, yellow-toned pink with a soft, golden shimmer. It had good pigmentation, but the more powdery texture made it harder to apply. It really wasn't worth using over bare skin--it needs a primer or else it looks uneven and faded no matter how much you pack on. I think at some point, while trying to use it over bare skin, I had more eyeshadow underneath my eye than on the eyelid. It wasn't great over primer, but it was better. Over bare skin, it lasted six and a half hours before creasing. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.