Urban Decay Alchemy is a moderately warm-toned, dark berry with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Alchemy is a subdued, medium-dark reddish plum with warm undertones and a soft, frosted finish. It had good pigmentation with a fairly soft, smooth texture that was just a touch dry in the pan, but it blended out without issue and adhered nicely to bare skin. The color lasted for eight hours on me. KVD Beauty Rosary (LE, ) is more shimmery, lighter (90% similar). Too Faced Sprinkles (Holiday 2016) (LE, $16.00) is lighter (90% similar). LORAC Sunset (LE, $19.00) is less shimmery, lighter (90% similar). Viseart Bijoux Royal #9 (LE, ) is cooler (90% similar). City Color It's a Girl (P, $6.99) is more shimmery, lighter (90% similar). MAC Plum Dressing (DC, $17.00) is darker (90% similar). Anastasia Sangria (P, $12.00) is more shimmery, lighter, warmer (90% similar). ColourPop Blank Canvas (PiP, $4.50) is less shimmery, lighter (85% similar). Stila Next to Notte (LE, $24.00) is more shimmery, darker (85% similar). Sugarpill Magentric (P, $13.00) is more shimmery, lighter, cooler (85% similar). Ciate Fierce (LE, ) is more shimmery, lighter (85% similar). KVD Beauty Rewind (LE, ) is warmer (85% similar). Urban Decay Shade (LE, $19.00) is lighter (85% similar). Zoeva Warm Notes (PiP, ) is more muted, warmer (80% similar). ColourPop Lit (LE, $4.50) is more shimmery, cooler (80% similar). ColourPop Lectra (LE, $6.00) is more muted (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.