Urban Decay Dive Bar is a very cool-toned, medium blue with a frost finish. It is a discontinued eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay Dive Bar Eyeshadow ($18.00 for 0.05 oz.) is described as a "medium blue with pink-purple shift." It's a muted, medium-dark, periwinkle blue with lighter violet shimmer and sheen. There's a definite shift with this one that you can see with ease. It had semi-opaque color payoff, though it was very buildable and applied well to bare skin. The texture is so dense that it feels almost like a cream product, and there is no fall out or powdery excess--it feels unlike the majority of the brand's current eyeshadow range as a result. It goes on well but also blends beautifully and takes little time to diffuse. It lasted for eight hours on me. I really liked this one, even though it could have been more pigmented right off the bat, and it was a more unique shade within my stash. Giorgio Armani #19 (P, $32.00) is lighter. Makeup Geek Center Stage (P, $9.99) is darker, less of a duochrome. ColourPop Kimono (P, $5.00) is a cream product, warmer. Dior Atlantique #4 (LE) is lighter, warmer. Marc Jacobs Beauty The Siren #6 (LE) is similar. Tarina Tarantino Violet Storm #3 (LE) is brighter, bluer. Wet 'n' Wild I Don’t Do Camouflage #3 (LE, $2.29) is darker, less shimmery. MAC Wintersky (LE, $32.50) is similar. Get comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.