Urban Decay 5.0 is a moderately cool-toned, medium-dark blue with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
5.0 is a medium-dark blue with cool undertones and a pearly sheen. The texture was smooth but thin and a little dry, which made application more challenging as the eyeshadow applied unevenly and was harder to diffuse gradually. It had semi-opaque pigmentation, even over primer, and was not buildable. This shade lasted for seven hours on me before creasing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Alumina, Hexylene Glycol, Triethoxycaprylylsilane, Tin Oxide, Polyethylene, Octyldodecyl Stearoyl Stearate, Tetrasodium EDTA, Aqua / Water, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polylactic Acid, Isobutylphenoxy Epoxy Resin, Polyurethane-11 [+/- (All Shades May Contain /Toutes les couleurs peuvent contenir): Mica CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77288 / Chromium Oxide Greens, CI 77007 / Ultramarine, CI 77400 / Copper Powder, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 77163 / Bismuth Oxychloride, CI 77000 / Aluminum Powder].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.