Urban Decay Crank is a moderately warm-toned, medium-dark purple with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.17 oz.
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Urban Decay Crank Vice Liquid Lipstick ($18.00 for 0.17 fl. oz.) is medium-dark purple with warm, pink undertones and a matte finish. It had medium color coverage--not even remotely close to opaque!--in a single layer. This one needed three layers to yield full coverage, and then it took an obscene (15 minutes) time to dry down. One layer took closer to two minutes to dry down, and it did dry down fully. The texture was thinner and on the watery side, which resulted in the sheerer coverage along with poorer, uneven application. The color lasted for five hours before there was more noticeable fading, and the formula felt non-drying.
The Vice Liquid Lipstick formula is supposed to be "intensely pigmented" with "complete coverage in one coat" and "nondrying wear" that is "comfortable" and "waterproof." The majority of the Metallized shades are not even close to one-coat coverage--maybe three or four or coats!--and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn't opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn't level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down--the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn't notice any scent or taste with them. They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)--they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This is Vice Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. (Just imagine the possibilities.) What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, Dimethicone, CI 77891 / Titanium Dioxide, Disteardimonium Hectorite, Mica, Silica, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Alumina, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, Silica [Nano] / Silica, CI 45380 / Red 22 Lake, Diisopropyl Dimer Dilinoleate, CI 75470 / Carmine, CI 42090 / Blue 1 Lake, CI 77491 / Iron Oxides, Ascorbyl Palmitate, Tin Oxide.