theBalm A1 is a slightly cool-toned, light plum with a frost finish. It is a limited edition eyeshadow that retails for $16.00 and contains 0.12 oz.
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A1 is a soft, pink-tinged mauve with a frosted finish. It had nice pigmentation, and it was soft and buttery to the touch, so it applied smoothly and evenly. Urban Decay Bordello is pinker. MAC Circa Plum is darker, purpler. Giorgio Armani #27 is darker. See comparison swatches.
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