theBalm B1 is a neutral-toned, light beige with a matte finish. It is a limited edition eyeshadow that retails for $16.00 and contains 0.12 oz.
B1 is a light beige with neutral-warm undertones and a matte finish. It had rich color payoff, but the texture was so soft that it turned a bit powdery. Urban Decay Bleach is yellower. LORAC Cream is pinker. theBalm Matt Smith is a touch cooler-toned. theBalm Adagio is also a bit cooler-toned. Urban Decay Anonymous is satiny. Urban Decay Walk of Shame is similar. See comparison swatches.
These va-va voom shadows are designed to illuminate your eye color, putting you in the spotlight! Whether you’re feeling the innocent ingenue or the femme fatale, there's a shadyLady calling your name.