theBalm #20 is a neutral-toned, light plum with a frost finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
Jump to a particular section if you know what information you're looking for!
#20 is a medium-dark, smoky mauve with a pearly sheen. It had decent pigmentation, but it was a little powdery. It wore well for seven hours before showing signs of fading. theBalm A1 (LE, $16.00) is very similar but seems a little brighter. Disney by Sephora Carpet (LE) is darker. MAC Tendersmoke (LE, $15.00) is darker. bareMinerals Romp (P) is much darker, cooler-toned. See comparison swatches.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!