Urban Decay 714 is a slightly warm-toned, medium-dark red with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.17 oz.
Urban Decay 714 Vice Liquid Lipstick ($18.00 for 0.17 fl. oz.) is a medium-dark red with warm, orange undertones and a matte finish. It had semi-opaque pigmentation in one layer, but a second layer was totally doable for full coverage. It applied evenly and smoothly over the lips and sat well without emphasizing my lip lines or sinking into them. The consistency was thin and a little watery, but the application was much better than many other shades in the range for me. It lasted for six hours before fading on me, and the formula was non-drying.
The Vice Liquid Lipstick formula is supposed to be "intensely pigmented" with "complete coverage in one coat" and "nondrying wear" that is "comfortable" and "waterproof." The majority of the Metallized shades are not even close to one-coat coverage--maybe three or four or coats!--and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn't opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn't level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down--the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn't notice any scent or taste with them. They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)--they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This is Vice Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. (Just imagine the possibilities.) What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Disteardimonium Hectorite, Silica, Cyclohexasiloxane, Nylon-12, Mica, Dicalcium Phosphate Dihydrate, Alumina, Tridecyl Trimellitate, CI 15850 / Red 7 Lake, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 15850 / Red 6, CI 77491, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, Ascorbyl Palmitate.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.