MAC Aim for Gorgeous is a moderately cool-toned, medium-dark fuchsia with a satin finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz.
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MAC Aim for Gorgeous Lipstick ($17.00 for 0.10 oz.) is described as a "bright fuchsia [with a Matte finish]." It's a slightly muted, medium fuchsia-pink with blue undertones and a semi-matte to satin finish. It had great color payoff with a consistency that didn't tug when applying, but it had a thicker feel to it that seemed more prone to clinging to the lips and exaggerating the texture of the lips. It was slightly drying over the five hours it lasted. Laura Mercier Magenta Delicat (P, $32.00) is darker, cooler (90% similar). Bite Beauty Nearly Neon Fuchsia (LE, $26.00) is cooler (90% similar). Bite Beauty #092 (P, $18.00) is cooler (90% similar). Sephora Twolips (14) (P, $8.00) is darker (90% similar). Urban Decay Sheer Anarchy (P, $18.00) is darker, glossier (90% similar). Colour Pop Humble Pie (P, $7.00) is lighter, brighter (90% similar). YSL Fuchsia Tourbillon (31) (P, $34.00) is lighter, brighter, glossier (90% similar). Urban Decay Ladyflower (DC, $22.00) is warmer (90% similar). Estee Lauder Power Grab (P, $32.00) is glossier (90% similar). Hourglass I Believe (P, $34.00) is lighter (90% similar). Tom Ford Beauty Imari (LE, $36.00) is darker, glossier (90% similar). MAC Flamboyish (LE, $20.00) is brighter, cooler (85% similar). Bite Beauty Confection (DC, $24.00) is cooler (85% similar). Dior Ultra Daring (755) (P, $37.00) is darker, cooler, glossier (85% similar). Urban Decay Crush (DC, $22.00) is lighter, brighter, cooler (85% similar). Make Up For Ever M201 (DC, $22.00) is lighter, cooler (85% similar). Maybelline Faint for Fuchsia (P, $7.99) is lighter, cooler (85% similar). MAC Personal Statement (P, $21.00) is lighter, brighter (90% similar). MAC Tsk Tsk! (LE, $20.00) is darker (85% similar). Kat Von D Crush (LE, $21.00) is darker, more muted, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.