MAC Aim for Gorgeous is a moderately cool-toned, medium-dark fuchsia with a satin finish. It is a limited edition lipstick that retails for $19.00 and contains 0.1 oz.
MAC Aim for Gorgeous Lipstick ($17.00 for 0.10 oz.) is described as a "bright fuchsia [with a Matte finish]." It's a slightly muted, medium fuchsia-pink with blue undertones and a semi-matte to satin finish. It had great color payoff with a consistency that didn't tug when applying, but it had a thicker feel to it that seemed more prone to clinging to the lips and exaggerating the texture of the lips. It was slightly drying over the five hours it lasted. Estee Lauder Power Grab (P, $32.00) is glossier (90% similar). Hourglass I Believe (P, $34.00) is lighter (90% similar). YSL Fuchsia Tourbillon (31) (P, $34.00) is lighter, brighter, glossier (90% similar). Laura Mercier Magenta Delicat (P, $32.00) is darker, cooler (90% similar). Bite Beauty Nearly Neon Fuchsia (LE, $26.00) is cooler (90% similar). Urban Decay Ladyflower (DC, $22.00) is warmer (90% similar). Bite Beauty #092 (P, $18.00) is cooler (90% similar). Sephora Twolips (14) (P, $8.00) is darker (90% similar). Urban Decay Sheer Anarchy (DC, $18.00) is darker, glossier (90% similar). ColourPop Humble Pie (P, $7.00) is lighter, brighter (90% similar). Tom Ford Beauty Imari (LE, $36.00) is darker, glossier (90% similar). Lisa Eldridge Velvet Carnival (P, $36.00) is darker, cooler (85% similar). Guerlain Fluo Stiletto (662) (DC, $37.00) is lighter, cooler (85% similar). MAC Flamboyish (LE, $19.00) is brighter, cooler (85% similar). Dior Ultra Daring (755) (P, $37.00) is darker, cooler, glossier (85% similar). Make Up For Ever M201 (DC, $22.00) is lighter, cooler (85% similar). Estee Lauder Infamous (P, $32.00) is lighter, brighter, glossier (85% similar). MAC Tsk Tsk! (LE, $19.00) is darker (85% similar). ColourPop Lover Boy (LE, $5.00) is darker, warmer, less glossy (85% similar). KVD Beauty Crush (LE, $21.00) is darker, more muted, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.