Estee Lauder Power Grab Pure Color Envy Sculpting Lipstick ($32.00 for 0.12 oz.) is a bright, medium fuchsia pink with cool, blue undertones and a natural sheen. It had good pigmentation--almost opaque--with a lightweight, smooth, and lightly creamy texture. The color went on evenly and wore comfortably for five and a half hours on me. The formula felt moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.