Ludwig is a muted, medium mauve with warm, rosy undertones and a matte finish. This seemed to be slightly darker compared to the permanent version but was very similar in consistency (thin, smooth, more watery than normal but did not make it hard to apply) and performance (six-hour wear, slightly drying).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.