Giorgio Armani #701 is a very cool-toned, medium blue with a frost finish. It is a permanent lipgloss that retails for $29.00 and contains 0.22 oz.
Giorgio Armani #701 Flash Lip Lacquer ($29.00 for 0.22 fl. oz.) is a medium-dark bluish-gray base with multi-colored shimmer and pearl (predominantly aqua, blue, and violet). On lips, this translates into a smoky, plummy purple tint to the lip color, plus an array of violet and blue shimmer. MAC Karin is less gray, less multi-color in shimmer. MAC Boys Go Crazy is purpler. Giorgio Armani #604 has a similar tint to lips but no shimmer. See comparison swatches.
Giorgio Armani premieres the newest generation in lip gloss with Flash Lacquer. Flash Lacquer provides the highest reflection ever achieved, even after blotting lips. The shape and shine technology causes light to reflect off of every point of surface for a pure pop of color.