Giorgio Armani #700 is a very cool-toned, very light duochrome with a pearl finish. It is a permanent lipgloss that retails for $29.00 and contains 0.22 oz.
Giorgio Armani #700 Flash Lip Lacquer ($29.00 for 0.20 fl. oz.) is a nearly colorless gloss with multi-colored micro-shimmer. It almost looked holographic, and it was a pain in the butt to attempt to capture any of its prettiness on camera. It's very sparkly, glossy, and it shimmers with pink and blue and violet bits. There are plenty of shimmering, nearly clear glosses on the market, so for most, you'd really have to be a big fan of either clear gloss (generally) or of the Flash Lip Lacquer formula.
Giorgio Armani premieres the newest generation in lip gloss with Flash Lacquer. Flash Lacquer provides the highest reflection ever achieved, even after blotting lips. The shape and shine technology causes light to reflect off of every point of surface for a pure pop of color.