Giorgio Armani #400 is a slightly cool-toned, medium-dark red with a glossy finish. It is a permanent lipgloss that retails for $29.00 and contains 0.22 oz.
Giorgio Armani #400 Flash Lip Lacquer ($29.00 for 0.22 fl. oz.) is a is a bold, bright red with subtle, cool undertones and a glossy shine. (I expect this to look cooler-toned on cooler complexions, as it comes off more neutral against my warmer tones.) NARS Norma is slightly cooler-toned. MAC Driven By Love is darker, more shimmery. MAC Send Me Sailing is less pigmented. MAC Russian Red is similar. Dior Ceremony Red is more shimmery, cooler-toned. Chanel Fatale is less pigmented. See comparison swatches.
Giorgio Armani premieres the newest generation in lip gloss with Flash Lacquer. Flash Lacquer provides the highest reflection ever achieved, even after blotting lips. The shape and shine technology causes light to reflect off of every point of surface for a pure pop of color.