Dior Ultra Love (770) is a moderately warm-toned, very dark coral with a natural finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a deep, coral-red with subtle, warm undertones and a cream finish. The pigmentation was nearly opaque in a single layer, while the texture was smooth, lightly creamy, and balm-like, as it skated across my lips with ease. It applied evenly, though it didn't seem to smooth out my natural lip texture as much as other shades in the same formula have done. It stayed on nicely for six hours, left a faint stain behind, and was moisturizing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.