Dior Tender Matte (340) is a very warm-toned, very light coral with a satin finish. It is a limited edition lipstick that retails for $35.00 and contains 0.12 oz.
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Dior Tender Matte (340) Rouge Dior Lipstick ($35.00 for 0.12 oz.) is a light-medium peachy-orange with warm undertones and a satin finish. It had semi-opaque color payoff, but the texture emphasized lip lines and imperfections, while color gathered in my lip lines as well. There was some slip, so it didn't drag or feel uncomfortable to apply or to wear, but it lasted for three and a half hours on me. It was neither drying nor hydrating on me. Kat Von D Noble (DC, $21.00) is lighter, less glossy (95% similar). Sephora Peach Tart (LE, $14.00) is darker, less glossy (90% similar). Tarte Pink Sands (LE, $21.00) is darker, cooler, glossier (90% similar). MAC Close Contact (LE, $20.00) is warmer (90% similar). MAC Antonio's Girls (LE, $20.00) is darker (90% similar). Marc Jacobs Beauty Pout (142) (LE, $30.00) is lighter, cooler (90% similar). Milani Adore (LE, $8.99) is darker, warmer (90% similar). ColourPop Ingenue (LE, $8.00) is darker, cooler (90% similar). Maybelline Barely Bloomed (700) (P, $7.49) is lighter, glossier (95% similar). Urban Decay Unicorn (P, $18.00) is darker (95% similar). NYX Nude (P, $6.00) is cooler (85% similar). Tarte Namaste (P, $20.00) is darker, warmer (90% similar). Anastasia Pure Hollywood (P, $20.00) is darker, warmer (85% similar). Bite Beauty Leche (DC, $24.00) is darker (80% similar). Tom Ford Beauty First Time (09) (LE, $55.00) is darker (80% similar). NARS Get Off (P, $27.00) is darker (80% similar). ColourPop Button (LE, $6.00) is darker (80% similar). Bite Beauty Amaretto (DC, $24.00) is darker (80% similar). Bite Beauty Leche (P, $24.00) is more shimmery, darker, glossier (80% similar). Givenchy Beige Plume (102) (P, $36.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Dior introduces the next generation of Rouge Dior, reimagined by Peter Philips, Creative and Image Director of Dior Makeup, featuring five categories of shades for a total of 50 colors to choose from in two finishes – 35 classic luxe satins and 15 new pure long-wearing mattes. All 50 shades are formulated with Hyaluronic Acid to plump the lips, and Mango Butter to nourish and protect, resulting in pure couture color, a feel good formula, and long wearing, bold pigment.