Urban Decay Unicorn is a slightly warm-toned, medium peach with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Unicorn Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pale peachy nude [with a Comfort Matte finish]." It's a light-medium pinky-peach with warm undertones and a satin sheen. It had nearly full color payoff that went on fairly evenly, but it was hard to get it to be completely even and streak-free. The texture was lightweight, creamy, and glided on without tugging on the lips. On me, the color lasted for four hours but settled into lip lines over time. It was just a little hydrating overall. MAC Antonio's Girls (LE, $20.00) is less glossy (95% similar). Marc Jacobs Beauty Dizzy Spell (104) (DC, $30.00) is darker, glossier (95% similar). MAC Sweet & Sour (P, $20.00) is darker, less glossy (95% similar). Colour Pop Button (LE, $6.00) is darker (90% similar). MAC Bite o' Georgia (DC, $21.00) is lighter, glossier (90% similar). Tom Ford Beauty Impulse (Left) (LE, ) is darker, more muted, cooler (90% similar). Chanel Daylight (P, $37.00) is more shimmery, darker (90% similar). Colour Pop Cookie (P, $6.00) is less shimmery, darker, warmer (90% similar). Estee Lauder Insatiable Ivory (P, $32.00) is warmer, glossier (90% similar). bareMinerals Dream Big (LE, $20.00) is darker, glossier (90% similar). Bite Beauty Amaretto (DC, $24.00) is darker (90% similar). Bite Beauty Leche (DC, $24.00) is darker (90% similar). Charlotte Tilbury Platinum Blonde (P, $34.00) is darker, less glossy (95% similar). Dior Tender Matte (340) (LE, $35.00) is lighter (95% similar). Make Up For Ever M100 (P, $22.00) is cooler (95% similar). Chanel Adrienne (402) (P, $37.00) is darker (90% similar). Hourglass No One Knows (P, $34.00) is darker, warmer (90% similar). Make Up For Ever C104 (P, $22.00) is darker, more muted, warmer (85% similar). KKW Beauty Classic K (LE, $20.00) is darker, warmer (85% similar). NARS Raquel (P, $34.00) is darker, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.