ColourPop So Wavy is a very cool-toned, medium-dark purple with a satin finish. It is a limited edition lipstick that retails for $7.00 and contains 0.11 oz.
ColourPop So Wavy Ultra Satin Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "vibrant blue purple." It's a bold, bright, medium-dark violet purple with strong, cool undertones and a satin finish. It had semi-opaque color coverage with a thin, spreadable consistency, but the texture was noticeably thinner than other shades in the same formula. It was more prone to emphasizing lip lines, and it's one that I would recommend applying a second pass of for greater opacity and a smoother, overall finish. The color still wore for over six hours with even fading, but it was a little drying. Bite Beauty Nearly Neon Purple (LE, $26.00) is lighter, warmer, glossier (85% similar). MAC Matte Royal (LE, $19.00) is darker (90% similar). Bite Beauty Lavender Jam (DC, $26.00) is lighter, glossier (85% similar). Anastasia Violet (LE, $20.00) is darker, more muted, less glossy (85% similar). KVD Beauty Roxy (P, $19.00) is warmer, glossier (80% similar). MAC 4Eva (P, $19.00) is lighter, warmer (80% similar). Too Faced Who's Zoomin' Who (P, $21.00) is darker, more muted, less glossy (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A creamy, bold lipstick with a satin finish. This formula has the same high percentage of pigments as an Ultra Matte Lip but contains emollient ingredients for added moisture, keeping lips looking fresh and feeling super comfortable.