Too Faced Who's Zoomin' Who is a very cool-toned, dark blue with a matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.23 oz.
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Too Faced Who's Zoomin' Who Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a "matte deep sapphire." It's a deep navy blue with cool undertones and a matte finish. It was slightly thicker than the other shades, so the dry down was longer. However, it dried to a very dry consistency where parts of the color flaked off as soon as I moved my lips. The color "cracked" when I smiled. I had blue bits and flakes coming off all over my coffee cup, even after letting it set and dry down for four hours. I tried re-wearing it again, and I still had issues with the color flaking just by pressing my lips together a few times. It was extremely drying. Kat Von D Poe (P, $18.00) is darker (95% similar). Colour Pop Climax (P, $6.00) is lighter (90% similar). Urban Decay Heroine (P, $18.00) is glossier (95% similar). MAC Indigo-go (LE, $20.00) is lighter, glossier (90% similar). Anastasia Cobalt (P, $18.00) is glossier (90% similar). Sephora Violet Vertigo (103) (P, $14.00) is lighter, cooler (85% similar). Guerlain #333 (P, $33.00) is lighter, more muted, glossier (85% similar). Kat Von D Bruno (LE, $20.00) is more shimmery, darker, brighter (85% similar). Kat Von D Echo (P, $20.00) is darker, more muted (85% similar). Makeup Geek Wild Child (P, $12.00) is lighter, glossier (85% similar). Colour Pop So Wavy (LE, $7.00) is lighter, brighter, glossier (80% similar). Maybelline Midnight Blue (DC, $7.49) is darker, glossier (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super rich, saturated color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Aluminum Benzoate, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Tocopherol. May Contain (+/-): Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).