Too Faced Who's Zoomin' Who is a very cool-toned, dark blue with a matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.23 oz.
Too Faced Who's Zoomin' Who Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a "matte deep sapphire." It's a deep navy blue with cool undertones and a matte finish. It was slightly thicker than the other shades, so the dry down was longer. However, it dried to a very dry consistency where parts of the color flaked off as soon as I moved my lips. The color "cracked" when I smiled. I had blue bits and flakes coming off all over my coffee cup, even after letting it set and dry down for four hours. I tried re-wearing it again, and I still had issues with the color flaking just by pressing my lips together a few times. It was extremely drying. KVD Beauty Poe (P, $18.00) is darker (95% similar). ColourPop Climax (P, $6.00) is lighter (90% similar). Urban Decay Heroine (DC, $18.00) is glossier (95% similar). MAC Indigo-go (LE, $19.00) is lighter, glossier (90% similar). Anastasia Cobalt (P, $18.00) is glossier (90% similar). Sephora Violet Vertigo (103) (P, $14.00) is lighter, cooler (85% similar). Guerlain #333 (P, $36.00) is lighter, more muted, glossier (85% similar). KVD Beauty Bruno (LE, $20.00) is more shimmery, darker, brighter (85% similar). KVD Beauty Echo (P, $20.00) is darker, more muted (85% similar). Makeup Geek Wild Child (P, $12.00) is lighter, glossier (85% similar). ColourPop So Wavy (LE, $7.00) is lighter, brighter, glossier (80% similar). Maybelline Midnight Blue (DC, $7.49) is darker, glossier (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super rich, saturated color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Aluminum Benzoate, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Tocopherol. May Contain (+/-): Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.