ColourPop Platform is a very warm-toned, light-medium peach with a semi-matte finish. It is a limited edition lipstick that retails for $6.50 and contains 0.11 oz.
ColourPop Platform Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "warm beige nude." It's a brightened, light-medium peach with strong, warm orange undertones and a matte finish. It had mostly opaque coverage that applied evenly and smoothly, though the color "cracked" somewhat as soon as I smiled. The texture was mostly non-sticky (though it was transfer-resistant). On me, the color lasted for six hours with some uneven color breakdown over the last two hours. It was lightly drying. Makeup Geek Curtsey (LE, $12.00) is cooler (90% similar). ColourPop Likely (P, $7.00) is glossier (95% similar). Fenty Beauty Up 2 No Good (P, $18.00) is glossier (90% similar). Make Up For Ever Cream Beige (101) (P, $20.00) is more muted, cooler (90% similar). MAC Mademoiselle (P, $21.00) is darker (90% similar). ColourPop Quickie (LE, $7.00) is darker, glossier (90% similar). ColourPop She Bad (P, $6.00) is lighter, cooler (95% similar). KVD Beauty Noble (P, $20.00) is cooler (90% similar). ColourPop Magic Wand (P, $7.00) is darker, cooler, glossier (85% similar). ColourPop Butter (LE, $7.00) is less shimmery, darker, cooler (85% similar). Milani Adore (LE, $8.99) is cooler (85% similar). Tom Ford Beauty Deceiver (P, $55.00) is lighter, glossier (85% similar). Charlotte Tilbury Charlotte Darling (P, $34.00) is darker, cooler (90% similar). Bite Beauty Crème Caramel (P, $24.00) is darker, more muted, cooler (85% similar). Dose of Colors No Shade (LE, $16.00) is warmer (85% similar). Anastasia Nude (P, $18.00) is darker, more muted (85% similar). Bite Beauty Honeycomb (DC, $26.00) is glossier (90% similar). MAC Jamie Genevieve (LE, $19.00) is lighter, glossier (85% similar). Marc Jacobs Beauty No Angel (242) (P, $30.00) is darker, more muted, glossier (80% similar). Natasha Denona Liron (2B) (P, $25.00) is less shimmery, darker, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
isododecane, nylon-12,diisopropyl dimer dilinoleate, trimethylsiloxysilicate, synthetic fluorphlogopite, aluminum calcium sodium silicate, calcium sodium borosilicate, calcium aluminum borosilicate, sodium potassium aluminum silicate, silica, polypropylsilsesquioxane, disteardimonium hectorite, alumina, tin oxide, propylene carbonate, hydrogenated polyisobutene, palmitic acid. +/- mica (ci 77019), titanium dioxide (ci 77891), blue 1 lake (ci 42090), red 7 lake (ci 15850), red 7 (ci 15850), red 30 lake (ci 73360), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), red 6 (ci 15850), red 28 lake (ci 45410), red 28 (ci 45410), red 27 lake (ci 45410), red 21 (ci 45380), red 21 lake (ci 45380), manganese violet (ci 77742), yellow 10 lake (ci 47005), yellow 5 lake (ci 19140), yellow 6 lake (ci 15985), bismuth oxychloride (ci 77163), bronze powder (ci 77400), copper powder (ci 77400), red 33 (ci 17200), carmine (ci 75470), red 40 lake (ci 16035), red 36 (ci 12085), orange 5 (ci 45370), red 6 lake (ci 15850), red 22 (ci 45380).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.