First Class

ColourPop First Class Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "vivid orange red." It's a bold, bright, totally neon orange-red with warm undertones and a matte finish. It had decent pigmentation, but the consistency was on the watery side, so it applied streakily and took a lot of work to maneuver into place. It dried down completely, though it didn't seem as flat matte as other shades that dry down, and it had a tendency to come away in flakes over time, even if wear was closer to six hours. Urban Decay Tilt (P, $18.00) is lighter (95% similar). MAC Augmented Reality (LE, $19.00) is darker, more muted (95% similar). MAC Lady Danger (P, $19.00) is darker, warmer, less glossy (95% similar). NARS Annabella (P, $34.00) is darker, glossier (90% similar). Bite Beauty Cayenne (DC, $26.00) is darker, more muted, glossier (95% similar). Estee Lauder Chilean Sunset (LE, $45.00) is more muted (95% similar). ColourPop Parachute (P, $7.00) is lighter (90% similar). Bite Beauty Candied Maple (LE, $24.00) is darker, more muted, glossier (90% similar). Make Up For Ever C403 (DC, $22.00) is lighter, warmer (90% similar). Bite Beauty San Francisco (LE, $26.00) is darker (90% similar). Estee Lauder Volatile (P, $32.00) is less glossy (95% similar). Makeup Geek Salsa (LE, $12.00) is more muted (90% similar). ColourPop Cruella (LE, $8.00) is more muted, warmer (90% similar). Bite Beauty #008 (LE, $36.00) is lighter (90% similar). NYX Indie Flick (P, $6.00) is lighter (90% similar). Dose of Colors Hot Fire (LE, $18.00) is warmer (90% similar). Hourglass Raven (P, $28.00) is darker, less glossy (90% similar). MAC Fashion Legacy (P, $21.00) is darker, more muted (90% similar). NYX Pure Red (P, $6.00) is darker, more muted (90% similar). Tom Ford Beauty Flame (06) (P, $55.00) is lighter, less glossy (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.