ColourPop Zoned Out is a very cool-toned, light-medium lavender with a matte finish. It is an eyeshadow that is permanent in this palette: Lilac You a Lot.
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Zoned Out is a light-medium lavender with subtle, cool undertones and a matte finish. It had nearly opaque pigmentation that was buildable to full coverage with a second layer. The texture was soft, lightly powdery with a bit of fallout during application if I wasn't careful, but the eyeshadow blended out easily and retained most of its intensity. It stayed on nicely for seven and a half hours on me before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.