NOTICE: All products categorized under "Pigment" carry a warning in the US that the
product is "not intended for use in the immediate eye area." Brands in the US typically market these
products as "Pigments" (instead of "Eyeshadow"), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
Some color additives in "Pigments" have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
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5th Ave is a deep plum with cooler undertones and a mostly matte finish. There was a touch of shimmer throughout, but it wasn't visible nor did it result in fallout. The texture was soft, more firmly-pressed but not to the point where it became stiff, so it was fairly blendable on my lid. It had opaque color coverage that stayed on nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.