NOTICE: All products categorized under "Pigment" carry a warning in the US that the
product is "not intended for use in the immediate eye area." Brands in the US typically market these
products as "Pigments" (instead of "Eyeshadow"), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
Some color additives in "Pigments" have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
Ada is a deep red with cool undertones and a matte finish. It had semi-opaque, buildable pigmentation with a slightly drier consistency, but it didn't seem to impact application as the product went on evenly and blended out well without much effort. It lasted nicely for eight and a half hours but left a faint stain behind.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.