ColourPop Memoir is a moderately warm-toned, light yellow with a sparkle finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop Memoir Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a pale, greenish-yellow with warm undertones and a metallic finish. It had nearly opaque pigmentation paired with a lightweight, watery texture that set to a very transfer-resistant finish within 10 seconds of being applied to my skin. It wore well for 10 hours without fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.