ColourPop Jelly Much Eyeshadow
ColourPop Buttercup is a moderately cool-toned, very light white with a sparkle finish. It is a limited edition eyeshadow that retails for $9.00 and contains 0.23 oz.
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ColourPop Buttercup Jelly Much Shadow ($8.00 for 0.23 oz.) seemed to have a translucent base packed with lots of white, pink, and lavender sparkle. The Jelly Much formula is supposed to have "intense" pigmentation, and unfortunately, I didn't see any color description that would mitigate that, so I'm not sure why this ended up being more semi-sheer. I could see this working as a layering shade to add more sparkle over whatever else, and it being lighter and sparkly, that also makes plenty of sense--it's just not how it was marketed.
The texture was watery, cool to the touch, but it applied evenly and spread well on bare skin as a wash of sparkle. The product dried down fairly quickly (without migrating), and it stayed on well for 10 hours without fading or creasing on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
LELimited Edition. $9.00.
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This innovative water-based formula is made of 50% water meaning you can ditch the "just add water" step and get over-the-top, single-stroke color intensity in full-on chrome, duo chrome and holographic finishes. ColourPop’s proprietary, unique water-based formula saturates the pigment for intense colour payoff instantly - plus, it prevents creasing and fading for stunning looks that last all day! Apply with your favorite eyeshadow brush for precise application or use your fingers for a quick n’ easy look!.