Colour Pop WYD is a moderately warm-toned, light-medium brown with a matte finish. It is a permanent lipstick that retails for $6.50 and contains 0.11 oz.
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Colour Pop WYD Ultra Matte Liquid Lipstick ($6.50 for 0.11 oz.) is a medium-dark brown with warm, rosy undertones and a flat, matte finish. The texture was smooth, lightweight, and easy to work with to get even, opaque coverage in a single layer. It dried down within 30 seconds, but it felt a little clingy, so it wasn't the most comfortable to wear. This shade lasted well for five and a half hours before fading more noticeably from the center of my lips. It felt a bit drying after four hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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