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The formula is supposed to have "high impact" in a "single swipe" that's longwearing, "won't crease, fade or transfer" and "dries down to a powder finish with zero fall out." These are water-based, so they feel wet and cooling when initially applied, but the reality is that so little product is needed to get coverage on the lid that I didn't feel it was watery or thin when I actually patted it onto my lid with a brush.
I would recommend using less than you think you'll need, and while fingertips can be used to apply, I liked the control of flat, synthetic brushes gave me as fingertips (for me!) applied far more product than needed. If you over-apply, it can feel wet and take longer to dry down, and it ends up taking too long and can pull into creases/fine lines on the lid. If I used about what I needed (there was some wiggle room), it dried down quickly and set to a transfer-resistant/crease-resistant finish. It was harder to blend out once dry, though, and if I wasn't careful, more vigorous blending could disturb and cause the eyeshadow to flake slightly.
They are easier to use than they look, and I think they're quite good overall, though a couple of shades were less stellar. They have a high-shine finish, though I think the more metallic powder and cream eyeshadows give a similar look that I wasn't convinced that the finish on these was above and beyond products that might be easier to use/more user-friendly. I'm not sure that the pot was the best way to go, as the product dries out extremely quickly; to the point where I would advise closing the product after you've taken product out of it, don't let it sit open while you're applying the rest of your makeup--you will see and feel parts of it dry out.
I found the packaging to be rather messy, and I have bits of product along the edge of the jar, along the rim, and it's fiddly to move the stopper from the opening to the lid and back again. I wonder if a squeeze tube might be less messy and make it easier to control the amount of product picked up while also preventing the product from drying out too readily.
The average rating based on all reviewed shade(s) in this formula is shown below.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Based on 2 Reviews, 0 Quick Reviews
The Good: Creamy (2), Long-wearing (2), Smooth (1), Blendable (1), Easy To Apply (1), Crease-resistant (1), Great Value (1)
The In-Between: Highly Pigmented (2), Buildable (1)
The Bad: Hard To Apply (1), Hard To Blend (1)
2 Written Reviews
By Aiden 3 months ago.
This is one of the most beautiful shadows I've ever used from CP! It's so dimensional, and much more red/blue than it looks online. When my partner bought it, we thought it would be more purple, but it comes off very red with loads and loads of blue flashes. Perfect for one shadow looks, and requires so little of the product. As far as application, it's kind of strange. The texture is very jelly-like and wet, as expected, but best applied to the lid in layers with fingers and blended out with a brush. I take just a little from my finger on the brush to make it a nice gradient. And removal is literally the easiest thing in the world. No staining, no tugging, no oils needed. Wipes off very easy with water--so be careful of tears with this formula!
By Hope 5 months ago.
The color is absolutely stunning - a kind of duochrome burgundy/plum with subtle gold reflects. It looks beautiful on the eyes and is saturated with pigment. That said, it’s an absolute mess working with it. The plastic jar has a cap insert that holds the product inside, and when you peel that off to open the jar, the product is everywhere - with a large amount smeared on the bottom of the cap, and all around the jar rim. It also sets almost immediately, so you have to blend the edges quickly. I had it all over my brush and my hands, and it required significant clean-up. It’s not like the Super Shock Shadows, which you can throw in your purse, apply with fingers, and have an interesting look out on the go, without a mess. It’s just not my favorite formula, despite being such a beautiful color, given that it’s such a high-maintenance product.