Rouge Noir (109)

Chane Rouge Noir (109) Rouge Allure ($36.00 for 0.12 oz.) is described as a "black red." It's a medium-dark, reddish plum with warm undertones and a natural shine. It had semi-opaque color coverage with a lightweight, creamy consistency that never tugged while applying. It was, however, a little streaky at times, and the lack of opacity seemed to emphasize that. On me, the color wore four and a half hours and was lightly hydrating. I didn't experience feathering, but those who are more prone to it, this one seemed to have enough slip that I would consider using it with a liner. MAC Runner (LE, $19.00) is darker (90% similar). Bite Beauty Liquorice (DC, $24.00) is darker (90% similar). Tarte Berry Mojito (P, $21.00) is darker, glossier (85% similar). Maybelline Divine Wine (P, $7.99) is warmer, less glossy (90% similar). Bite Beauty Plum (LE, $24.00) is more shimmery, darker, cooler (90% similar). Bite Beauty Liquorice (DC, $26.00) is darker, brighter (85% similar). Bite Beauty Black Cherry (LE, $24.00) is brighter, warmer (85% similar). Tarte Manbun (P, $20.00) is darker (85% similar). Estee Lauder Desirous (P, $32.00) is darker, warmer (90% similar). Urban Decay Shame (DC, $18.00) is darker, cooler (85% similar). Tarte Frenemy (P, $20.00) is darker, brighter (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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