Chanel Camelia Blanc (327) is a very warm-toned, very light pink with a luminous finish. It is a limited edition lipstick that retails for $40.00 and contains 0.12 oz.
Chanel Camelia Blanc (327) Rouge Allure Luminous Intense Lip Colour ($40.00 for 0.12 oz.) is a translucent pink with warmer undertones and a natural sheen. It had sheer to semi-sheer coverage with fine, barely-there pearl throughout that gave it a soft, luminous finish.
The texture was lightweight, more balm-like--emollient with moderate slip but not thick--and comfortable to apply and to wear. For as pale as the color was, I was surprised it didn't settle into my lip lines noticeably. It wore well for three and a half hours and was hydrating over time.
By the name, I would guess this is intentionally sheer (as the formula is supposed to be "intense") but haven't found any description about the shade specifically. I'm still waiting for an official press release, so should I get confirmation this is supposed to be sheer, I'll revise the rating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.