Urban Decay Shame is a slightly warm-toned, dark burgundy with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Shame Vice LipstickUrban Decay Shame Vice Lipstick ($17.00 for 0.11 oz.) is described as a "deep berry [with a Cream finish]." It's a dark, burgundy red with subtle, warmer undertones and a glossy finish. It had semi-opaque pigmentation that went on fairly evenly (and a lot more evenly than the Revolution formula version), but some of the color gathered in lip lines, and it had some "chunks" that didn't seem to spread out. This shade wore well for five hours but feathered slightly on me. It was lightly hydrating overall. Bite Beauty Liquorice (DC, $26.00) is less glossy (95% similar). Tom Ford Beauty Black Orchid (LE, $55.00) is lighter (95% similar). Makeup Geek Acoustic (P, $15.00) is more shimmery, cooler (90% similar). MAC Lingering Kiss (LE, $20.00) is warmer (95% similar). Obsessive Compulsive Cosmetics Black Dahlia (DC, $18.00) is cooler (95% similar). Maybelline Midnight Merlot (DC, $7.49) is lighter, cooler, less glossy (90% similar). ColourPop Paramour (LE, $7.00) is darker, less glossy (90% similar). Estee Lauder Brazen (P, $32.00) is lighter, cooler (90% similar). Urban Decay Shame (DC, $22.00) is brighter, less pigmented, warmer (95% similar). Bite Beauty Scarlet (DC, $24.00) is lighter, brighter (90% similar). Revlon Black Cherry (P, $8.49) is lighter, cooler (85% similar). MAC Venomous Violet (LE, $17.00) is lighter, less pigmented (85% similar). MAC Musky Amethyst (LE, $20.00) is more shimmery, lighter, cooler (85% similar). Chanel Rouge Noir (109) (LE, $38.00) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.