Milani I Am Pretty, I Am Happy, I Am Invincible Bold Matte Lipsticks Reviews & Swatches
I Am Pretty
Milani I Am Pretty Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium, peachy beige with warm undertones and a satin finish. It had a smooth, lightly creamy texture–a little creamier than velvet-like as other shades weren’t as emollient and felt thinner overall–that glided easily across my lips and yielded opaque pigmentation in a single layer. The color went on evenly and didn’t emphasize my lip lines, which was an issue I had with some of the other shades in the range. It lasted well for four and a half hours and was neither drying nor hydrating on me.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Anastasia Peachy (P, $18.00) is warmer (95% similar).
- Patrick Ta Oh She's Single (P, $32.00) is darker (90% similar).
- Charlotte Tilbury Best Actress (P, $34.00) is darker, warmer (90% similar).
- Tarte Get It! (P, $20.00) is lighter, cooler (90% similar).
- Estee Lauder Covetous Nude (P, $32.00) is more shimmery, brighter (90% similar).
- Bite Beauty Cocoa Bite (LE, ) is cooler, glossier (90% similar).
- Fenty Beauty Unbutton (P, $24.00) is lighter (95% similar).
- Make Up For Ever Bold Cinnamon (104) (P, $23.00) is darker, brighter (90% similar).
- Charlotte Tilbury Charlotte Darling (P, $34.00) is brighter (90% similar).
- Urban Decay Stark Naked (DC, $22.00) is lighter, warmer (85% similar).
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).
The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I Am Pretty
PPermanent. $6.99.
I Am Happy
Milani I Am Happy Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a bright pop of medium, pink-coral with a satin finish. It had opaque color coverage with a smooth, velvety texture that was comfortable to apply and did not tug during application. While it felt lightweight, it separated along my lip lines and pulled color into my lip lines somewhat. It wasn’t as noticeable from a normal viewing distance, thankfully, but it worsened a bit over time. This shade stayed on well for five hours and was non-drying.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Chanel La Favorite (43) (P, $45.00) is darker, warmer (95% similar).
- Charlotte Tilbury Miranda May (P, $37.00) is more muted (95% similar).
- Hourglass I Wonder (LE, $34.00) is darker (90% similar).
- Makeup Geek Tango (LE, $12.00) is darker (90% similar).
- Dior Forever Cherie (525) (P, $45.00) is lighter, cooler (90% similar).
- ColourPop Buttercup (P, $9.00) is lighter, cooler, less glossy (90% similar).
- Chanel Eclosion (134) (P, $40.00) is darker (90% similar).
- ColourPop Oasis (LE, $10.00) is darker (90% similar).
- Chanel Tentation (238) (LE, $45.00) is darker, cooler (90% similar).
- Pat McGrath Amour (LE, $38.00) is lighter, glossier (90% similar).
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).
The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I Am Happy
PPermanent. $6.99.
I Am Invincible
Milani I Am Invincible Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a deep black with neutral undertones and a satin sheen. The pigmentation was nearly opaque in a single layer, but it was hard to apply it perfectly evenly, especially along the edges, where it seemed to be more prone to yielding semi-opaque coverage. It had more slip than other shades, which gave it a little more slip, though the color seemed to adhere and stay in place without moving much over time. It wore well for four and a half hours and was neither drying nor hydrating.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Tarte Naughty (P, $20.00) is more shimmery, cooler (95% similar).
- Make Up For Ever C604 (DC, $22.00) is darker (95% similar).
- Fenty Beauty F'n Black (P, $18.00) is darker (95% similar).
- Anastasia Midnight (P, $20.00) is less glossy (90% similar).
- MAC Hautecore (LE, $19.00) is cooler (90% similar).
- MAC In the Spirit (LE, $19.00) is more shimmery, cooler (90% similar).
- Urban Decay Perversion (DC, $18.00) is more muted, less glossy (90% similar).
- KVD Beauty Slayer (P, $19.00) is lighter (90% similar).
- Dior Ultra Night (111) (P, $37.00) is lighter, cooler (90% similar).
- NYX Chambord (P, $6.00) is more shimmery (90% similar).
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).
The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
I mean for a $7 black lipstick, I Am Invincible looks pretty good! Definitely seems like a good option for someone who is only going to wear it for Halloween or some other rare occasion.
I Am Invincible looks pretty darn good for a DS black. Well done, Milani.
Stellar lipsticks from Milani and the I Am Invincible looks good for someone wanting a black shade without spending a lot of money.
This line of lipsticks looks really nice for a DS brand.
With these shade names—which I really like—I think they’re missing out by not having a true classic red shade called “I Am Woman.” 🙂