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Milani I Am Pretty, I Am Happy, I Am Invincible Bold Matte Lipsticks Reviews & Swatches

I Am Pretty

Milani I Am Pretty Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium, peachy beige with warm undertones and a satin finish. It had a smooth, lightly creamy texture–a little creamier than velvet-like as other shades weren’t as emollient and felt thinner overall–that glided easily across my lips and yielded opaque pigmentation in a single layer. The color went on evenly and didn’t emphasize my lip lines, which was an issue I had with some of the other shades in the range. It lasted well for four and a half hours and was neither drying nor hydrating on me.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8.5
Product
10
Pigmentation
8.5
Texture
9
Longevity
5
Application
91%
Total

I Am Happy

Milani I Am Happy Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a bright pop of medium, pink-coral with a satin finish. It had opaque color coverage with a smooth, velvety texture that was comfortable to apply and did not tug during application. While it felt lightweight, it separated along my lip lines and pulled color into my lip lines somewhat. It wasn’t as noticeable from a normal viewing distance, thankfully, but it worsened a bit over time. This shade stayed on well for five hours and was non-drying.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8.5
Product
10
Pigmentation
7.5
Texture
9
Longevity
5
Application
89%
Total

I Am Invincible

Milani I Am Invincible Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a deep black with neutral undertones and a satin sheen. The pigmentation was nearly opaque in a single layer, but it was hard to apply it perfectly evenly, especially along the edges, where it seemed to be more prone to yielding semi-opaque coverage. It had more slip than other shades, which gave it a little more slip, though the color seemed to adhere and stay in place without moving much over time. It wore well for four and a half hours and was neither drying nor hydrating.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8
Product
9.5
Pigmentation
8
Texture
9
Longevity
4.5
Application
87%
Total

Milani I Am Pretty Bold Color Statement Matte Lipstick

Milani I Am Pretty Bold Color Statement Matte Lipstick

Milani I Am Pretty Bold Color Statement Matte Lipstick

Milani I Am Pretty Bold Color Statement Matte Lipstick

Milani I Am Pretty Bold Color Statement Matte Lipstick

Milani I Am Pretty Bold Color Statement Matte Lipstick

Milani I Am Happy Bold Color Statement Matte Lipstick

Milani I Am Happy Bold Color Statement Matte Lipstick

Milani I Am Happy Bold Color Statement Matte Lipstick

Milani I Am Happy Bold Color Statement Matte Lipstick

Milani I Am Happy Bold Color Statement Matte Lipstick

Milani I Am Happy Bold Color Statement Matte Lipstick

Milani I Am Invincible Bold Color Statement Matte Lipstick

Milani I Am Invincible Bold Color Statement Matte Lipstick

Milani I Am Invincible Bold Color Statement Matte Lipstick

Milani I Am Invincible Bold Color Statement Matte Lipstick

Milani I Am Invincible Bold Color Statement Matte Lipstick

Milani I Am Invincible Bold Color Statement Matte Lipstick

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Product Availability

Milani Bold Color Statement Matte Lipstick $6.99/0.14 OZ.
When you purchase through our links above, you help support Temptalia. Thank You!

About the Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). (For more information, please check the FAQ.)

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4 Comments

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I mean for a $7 black lipstick, I Am Invincible looks pretty good! Definitely seems like a good option for someone who is only going to wear it for Halloween or some other rare occasion.

This line of lipsticks looks really nice for a DS brand.

With these shade names—which I really like—I think they’re missing out by not having a true classic red shade called “I Am Woman.” 🙂

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